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Te Oro is a new Music and Arts centre in Glen Innes.This multi-purpose space has been designed for young people and the local community to come together and perform, practice and learn the arts; express their creativity and talents; and celebrate their cultures.
The name ‘Te Oro’ stems from Maungarei (Mt. Wellington) and refers to the humming reverberations created by wind passing through its ancient crater chambers. The Te Oro typeface is created from tapa toru (triangles). Built on a gridded mass, the tapa toru give off visual reverberations of their own and become the voice of Te Oro.
The typeface is inspired by taniko and tukutuku patterns. The distinctive Māori art form of weaving is mathematical and precise. Gridded horizontal and vertical rods set the foundation for the work. The physical process of creating tukutuku, as well as the act of binding, symbolise the coming together and reciprocity of people working together.
The logomark, typefaces and visual language was applied to a wayfinding programme throughout the center, to the Te Oro website, a broad range of communications materials and uniform.