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Our job was to design and produce a quality printed annual report that clearly expresses Abbott’s brand promise, “Life. To the fullest,” and supports shareholder and analyst understanding of the company’s four-pillar investment identity—balanced, global, trend aligned and market leading.
We designed the report to tell a content-rich Abbott story in a reader-friendly, bright and human voice, centered around colorful patient/consumer photography from around the world. The flow begins in the chairman’s voice and moves into a simple, high-impact articulation of the brand promise, followed by a section presenting the four pillars and concluding with a review of the four Abbott businesses.
The finished report is a clean, colorful presentation of today’s Abbott—bold, dynamic and successful; human, approachable and patient/consumer focused; a global market leader with plenty of room to grow.