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In regards to the countless tragedies and events that led to Black Lives Matter during the summer of 2016 and all tension in our country, we were asked to:
"Inspire people to change the conversation on race and mend the divide."
During a time in our country where race issues feel as strong as ever, we were tasked with changing the conversation on race and mending the divide. What we realized was one simple thing. While we are all members of various races, we are all first and foremost, members of the human race. From here we changed the conversation on race and united people using the colors that make them "different."
The campaign, grounded by one simple question (I'm human. What are you?, forces people to no matter what they feel or believe, at least acknowledge that we are all first and foremost part of the same race, the human race.
From here we were then also able to bring people together using the colors that make them "different."