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Create a series of visual and typographical storytelling videos to celebrate CetraRuddy's 30th anniversary.
All CetraRuddy projects (both in the US and internationally) take history into account as a place of inspiration and guiding tool in the design process. CetraRuddy approaches each building from the ground up as an individual entity with its own past, present and future legacy to uphold. We wanted to convey this by focusing on the hand-drawn aspect that begins every design process, where the architect realizes their vision by first sketching it out on paper.
The fine lines and intricate details combined with the descriptive words simultaneously convey the lightheartedness and gravitas of this pillar, History Matters.