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The Hello Ortho team defines the spirit of Napa Valley. They’re happy, relaxed, and all-around cool people and wanted their new orthodontic practice to embody the relaxed Napa feel without resorting to the typical wine theme.
Since outdoor leisure games like bocce ball, croquet, and horseshoes are extremely popular, Hello Ortho went with this outdoor games brand idea. To capture the beautiful Napa sunsets, we put a warm, pink filter on all the photographs. Copper accents were used throughout the deliverables and in the renovated office. Even though the practice is extremely advanced technology-wise, the team wanted any physical piece the patients interacted with to be fun and engaging—hence th grommeted business card, the patient reward wheel, and the “rope in a friend” referral card.
For Hello Ortho, the result is their business is booming and getting all kinds of local attention. For Test Monki, we're getting more design work from Hello Ortho as well as other clients seeing the work we've done for them. Hopefully another result will be a Graphic Design Award. ;)