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The Providence Group is a luxury homebuilder known for designing classic houses with timeless character. Their offerings extend beyond individual homes—they are proud to design and build beautiful communities from the ground up. Their rebranded identity captures the fullness of their offerings and their homegrown pride with a custom serif stencil wordmark. Depending on its context, the mark feels hardworking and practical or elevated and welcoming. The system uses a restrained neutral palette, refined serif type and a monogram variant of their mark to provide opportunities for elegant collateral with touches of character.
Matchstic builds unique personalities for places and placemakers, from apartment communities and homes to hotels and multi-use neighborhoods. Our work in placemaking is a collaborative process to create brands that invite in the right residents by shaping positive experiences through reputation.
Providence Group is a local Atlanta homebuilder that was looking to stand out in the saturated single-family market. In the buildup to the identity design work, Matchstic uncovered the group's promise of refreshing timelessness—a dedication to classic design and reliability with a twist on the expected. Translated into design and copy, what emerged was a sturdy, long-lasting identity, one with hand-finished touches and a warmly welcoming personality.