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We were tasked with creating some posters to promote the launch party for a unique beer called Sand Tiger Stout. At the same time, we wanted to reveal how this beer benefitted the Aquarium’s endangered species conservation efforts.
First, we created a distinctive sand tiger logo for the beer and then made this illustration the main focus of our posters. We added some bold stout-like colors to play off the type of beer and make it stand out even more. In the process, we revealed how this limited-edition beer was exclusively brewed for The Florida Aquarium through a unique collaboration between them and Coppertail Brewing with proceeds going towards the Aquarium’s shark research and conservation efforts.
This helped drive a successful launch of the beer. It also raised awareness and vital funds for the Aquarium’s endangered species conservation programs.