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The purpose of this project was to create a 2017 flip calendar to be distributed to employees, as well as current and potential customers. The goal was to familiarize people with Mosaic, ADTRAN's Software-Defined Access solution, and the technology surrounding it.
Software-Defined Access (SD-Access) is a new term and difficult to conceptualize. The creative approach we chose was to utilize vibrant, energetic, and dynamic photography. Some images capture traffic, evoking a sense of energy, speed, and movement, meant to reference high-speed access, and data highways. Other images capture office buildings and homes or apartments. These reference our daily lives – our homes and the Internet of Things that pervades our lifestyle. The goal is to draw the client in, and to elicit some kind of response as they are viewing the calendar. In using rich, energetic images we believe we have succeeded.
Our Global Sales Meeting was held approximately thirty days after calendar distribution. We received nothing but positive feedback from the sales staff. They feel that this calendar will be a key tool to educate our customers and build brand awareness.