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Cannery Row is a popular tourist destination known for the historic canning factories and the novel made famous by John Steinbeck. Although in the past thirty years, the image of Cannery Row has been changing. The long shut down factories bring historic value to the area, but the wildlife lining the shore has been attracting a prodigious audience. Every year, thousands of tourists visit the destination to see the sea lions and whales. This logo was designed to give a new face to Cannery Row, to bring new light to a historic setting.