Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
Vertical Water is a maple water on a mission that is taking over the natural alternative water category. Created by Feronia Forests, the brains behind Sustainable Full ForestryTM, Vertical Water is a delicious, sustainably tapped maple water whose core mission is to preserve U.S. forestland by creating a model for conservation that is as original and impactful as it is delicious and sustainable. They tasked BRIGADE with rebranding – from logo to package and everything in between. We needed to create a brand look and language that would capture their dedication and passion to preserve forestland as well as stand out in the natural water category.
Vertical Water’s most unique edge is the fact that they have an authentic mission that is the sole reason behind their existence. This mission had been buried and underserved in their previous packaging and branding. BRIGADE finessed the Vertical Water story and rebranded the mission in a way that feels more compelling and genuine. Digging into the packaging, there were a few obstacles to overcome: first, the fact that this clear, delicious water was packaged in an opaque TetraPak; and second, maple water was a fairly new category in the beverage world and there was tremendous confusion as to what it actually was. We addressed this educational lapse by showcasing the source on the front of the packaging with a graphic tree. By using refreshing shades of blue and illustrating the flowing water inside the tree, we were able to portray the bright and crisp taste of maple water on the nontransparent TetraPak carton.
On shelf, the fresh new Vertical Water packaging stands out from the pack and has garnered national attention for the burgeoning brand. BRIGADE supported the new packaging with a new website, collateral, and content library – all organically cultivated from design elements on the bottle that highlights the brand mission and the refreshing taste of maple water.