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MCA Denver’s holds their annual Luminocity Gala which always includes some sort of collectible display piece. This year, EBD was asked to create an invitation featuring the museum's Pretty/Dirty exhibit of Marilyn Minter’s artwork.
Minter’s work is glittery, glamorous and often provoking using a variety of mediums (i.e., paintings, photographs, video works) to simultaneously define and critique of the illusion of glamour. EBD used a variety of colors, textures and techniques in designing this invitation to reflect Minter’s unique and bold style as well as her use of close-up imagery captured from characteristically dynamic and provocative angles.
250 table sponsors got a liquid-filled glitter cube where they could insert their own photo encased in a diecut, laser-etched, foil stamped cross-shaped wrap. EBD also incorporated pieces of Minter’s art using a laser-cut image of her photo “Split,” showcasing a woman’s mouth full of pearls. All of this was housed in a gold box with hot pink crinkle paper and mailed.
A second, more traditional invitation was sent to 3,000 additional invitees that kept the essence of the sponsors’ invitation. This diecut folded invitation featured bold, metallic gold typography and incorporated Minter’s artwork using a black and gold metallic duo tone with a soft touch finish.