Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
Health food company Purabon produces a range of healthy protein and probiotic balls in seven flavours. With a focus on vegan, gluten free, dairy free and no added sugar.Purabon knew they wanted a design which broke away from the conventional ‘primal’ concept thinking usually associated with Paleo and whole-food snacks, and looked for a design which would be both as exciting and enticing as the highly nutritional protein/probiotic balls tasted.
Wrapped and sold individually in cafés, juice bars, fitness centres and health food stores from point-of-sale boxed units, the seven flavours needed to be easily identified within the Purabon family of products.Targeting a demographic of both the health conscience and active trendy hipster, an original design with character and appealing to each required a fresh approach.The solution was to build a design based on ‘at the heart of the Purabon brand is temptation without the sin’. Custom old school tattoo illustrations encircle and entwine into a heart holding the Purabon Protein Balls title framed with edges of solid colours to determine the flavour. Illustrations of birds, bees, snakes, flowers, butterflies and apples, sprout concepts of Adam & Eve and the garden of Eden. Complex and simple simultaneously, the resulting design resembles a sophisticated tattoo art style of happiness and good health.
With the 3 original protein balls selling extremely well Purabon extended the range only after 12 months to include an extra protein ball and 3 probiotic balls.