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Marketing a car to a core demographic group that hates being targeted by marketing presents special challenges. But the chance to feature the Hyundai Veloster in Ant-Man and the Wasp, a feature film with the same millennial target audience, provided the perfect solution. As the hero vehicle in the movie's action-packed chase scene, the Veloster integrated seamlessly into the storyline, giving Hyundai instant credibility with the audience — without feeling forced or contrived. That the Veloster shared Ant-Man's size-shifting ability also granted us license to create our "Ant Ad" campaign, including TV spots and online videos featuring tiny, ant-sized Hyundais.
From the Marvel Cinematic Universe comes Ant-Man and The Wasp, a new chapter featuring heroes with the astonishing ability to shrink and grow. The movie features three of Hyundai's latest vehicles with the same amazing ability. It was our job to make sure we introduced all of them at every size and create a unique and memorable experience for Marvel fans all over the world. While Ant-Man and The Wasp are fighting the bad guys in San Francisco, the police cross paths with the all-new 2019 Hyundai Veloster revving its engine to race them. See it play out in this Stoplight Standoff.
+77% Brand Sentiment+88% Increase in social mentions+150% Increase in dealership traffic46 Million campaign impressions+10% YOY increase in sales+106+ Spike in Veloster mentions+785% Increase in Hyundai Drive App installations46MM Views online900K Livestream views with Hyundai sponsorships