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The logo is designed for the designer’s own design agent. The company is named after the founder, Mr Pan Hu, who is a celebrity in China. Hu, which means tiger in Chinese, is thought to be powerful and king of all animals. The ambition of the company is to be an authoritative and leading packaging design team in China. Seeing the well-matched characteristics of the two, the team came out with this design of Logo, which is closely connected to the personal image of the Mr. Pan.
The creation of the illustration last for more than 6 months as the illustrator took serious consideration on how to present the appearance of tiger. In China, the study on these 12 symbolic animals are thorough and long-lasting and people are fond of discussing their individual zodiac animal, which is as important as constellation signs in the western world.The designer eventually determined to create a tiger profile by merging 12 Chinese zodiac animals, which conveys a sense of harmonization and inclusive attitude. Also to build up a connection between people in a most efficient way, the 12 animals are displayed in a certain order as Chinese believed that some of the random match of 2 can be antagonist so they should all be put in a most agreeable way. For instance, rooster and dog are supposed to be an unlucky combo. Likewise, snake and mouse are not welcome when put together. To place all the 12, designer used the technique called positive and negative space. As is shown in the graph, ox is depicted in a negative space in the middle. And the whole combo of the 11 forms the head of tiger.
The logo is used by the agent since it was created and was authorized to be used by a Macau company and a Germany company, which proves its popularity among both Chinese and non Chinese. Clients who received the name card with the logo are most likely to discuss about the logo. They praise for the exquisite and ingenious work of the designer and they are inclined to discuss further about the design of the company, which greatly promote the branding of the agent. To put it simple, it is a successful design for the agent.