The goal of this project was to build a powerful and iconic logo and brand for a new faith-based apparel and lifestyle brand, Inhem Supply.

After doing extensive research, it became apparent that Inhem Supply is very different from other faith-based apparel brands that exist today. Many of them rely on typography-based graphic tees and tired imagery, whereas Inhem Supply wants to feature high quality textiles and fabrics with its products.

Rather than limiting ourselves to just faith-based imagery, we decided to treat this logo and brand development process as we would for any other high-end brand. The most powerful brands of our day, no matter what industry, all have fairly simple yet iconic logos. We wanted to create something that set Inhem Supply above the rest of the competition while staying true to its faith-based roots.

With this new logo, Inhem Supply isn't bound to use tired imagery but is free to pave its own way in the fashion industry.