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Restaurant CROATICACroatian caterers have a large number of restaurants in Western Europe. Most of them are in Germany, Austria, Switzerland, Belgium ... There are more Croatians in these countries who went to work outside of Yugoslavia at the time of socialism. Restaurants were named after the origin of the owner: Dubrovnik, Split, Zagreb or the province as Dalmatia etc. There is no association between restaurants because they are in competition with each other. However, by forming the Croatian state after the fall of Yugoslavia, restaurant owners want their menus to determine Croatian cuisine in their offer to guests. The task was to design this new unity.
Restaurant CROATICAThe food and drink served to the guests are very good, but to show them to the Croatian brand, and nothing to change because restaurant owners do not change their names. The food serving dish is an ideal guide to expressing the Croatian visual identity. The design of two squares in red and blue is a visual code in Croatia and should be applied to existing dishes and cutlery. Several different designs have been made. On the circular shape of the plate, two squares can be applied alongside, but they can be all over the edges of the plates, even in the middle of its circular shape, or only be enlarged in the middle and covered with a spatula. This is how diversity is achieved so that some restaurants choose their own choices that are appropriate.
Restaurant CROATICACROATICA restaurants are not a group that operates under one name, it combines the visual identity of crockery serving Croatian dishes and specialties to its guests. This completely new way of unification has left the mutual competitiveness, the names of objects and the other distinctiveness of each one of them. However, the guests are beginning to see and recognize Croatian restaurants in various places in Europe, with the possibility of extending them to northern and southern America, because there is a large number of Croats living there.