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Create a series of visual and typographical storytelling videos to celebrate CetraRuddy's 30th anniversary.
For CetraRuddy, architecture and buildings represent more than their material weight. They create a sense of place, purpose, and personality for residents to call home. CetraRuddy believes that spaces are deeply personal yet able to "speak" to anyone who resides or passes through them. Taking our inspiration from kinetic typography videos, we wanted to bring to life this sense of personality and emotion through words and graphics alone.
The thoughtful pacing and personality given to the typography and graphics effectively speaks to the pillar Architecture is Home.