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Butterfly Equity is a Los Angeles, California based private equity firm focused on investments in the food industry, spanning the entire food value chain from “seed to fork” - they asked Collins to develop a new strategic insight and identity to stand-out in their sector.
Private equity is not known for innovation, particularly in terms of how brands behave. Butterfly's focus on 'Transformative Equity' means their investments are about truly changing how companies behave for the better. Our identity system is a transforming arch that creates a 'B' in various states of flux to illustrate the perspective the Butterfly brand brings.
Butterfly is rapidly expanding, tripling in size, expanding their offices and have purchased some of the most influential businesses in the food sector. The brand has been celebrated in the industry and is considered cutting edge.