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FX was creating a live action production for The Strain, based on the success of the books and graphic novels, . We were brought in to create an "eye-catching" piece of key art for the first season of the show.
We explored many themes based off research of the storylines, but we, along with the client, just kept coming back to the white worms. It's a terrifying feeling for most people to even have a worm close to them, so we took what the story gave us and pushed it further by showing a close up of it coming from inside of a person.
It achieved a large reaction from the general public and generated a lot of press to help promote the show.