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Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime speakeasies, rooftop tap-dancing and extravagant gondola parties to luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu is made up of twenty cocktails, each with an individual double page spread illustration.
The "reverse" tunnel book format means that as each page is turned we reveal another “layer“ or historic Savoy narrative, ultimately ending on a sweet little reveal right at the end with the reimagined "Greenman" from the original 1930's Savoy Cocktail Book. On the last page the reader is also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.
Taking inspiration from the briefs from each of the individual cocktails, we felt that there was an overarching theme of mystery, confidentiality and privacy to the stories being told. It’s as if the Savoy and it’s staff and walls have so many stories to tell, but sworn to secrecy and only available to the select few. Sub Rosa is so elegantly defined: “Latin sub rosā literally, under the rose, from the ancient use of the rose at meetings as a symbol of the sworn confidence of the participants “. We used this as the overarching theme for the menu book, where, as the reader pages through the book they become privy to the secrets and stories behind the curtains that are the Savoy.