Natalia Schroder is an up and coming jewellery designer, whose work has appeared in Vogue and other heavyweight fashion publications. She approached Neon to create a new brand identity that would make a stylish impact in the luxury goods market.

Our new monogram elegantly combined Natalia’s initials. It was also designed to work at a very small sizes, so that it could be used as her ‘maker’s mark’ alongside the hallmarks stamped into her jewellery. The detailing from the monogram carried through onto the refined but strong logotype typography. For the colour palette, we used a simple yet sophisticated black and white, with a graphic stripe detail, taken from the feel of the monogram, to be used in packaging, ribbons, tissue wraps and end-paper detailing.

Wow! Modern yet timeless

Wow! Modern yet timeless was the brief, but this is beyond anything I expected – thank you so much! The symbol works brilliantly alongside the Hallmark on my pieces. So individual, so crafted, so clever!

NATALIA SCHRODER
Creative Director
Natalia Schroder Jewellery