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Develop a product identity for Chimera Screems, a line of photographic lighting scrims made of wire mesh screen material. A scrim is a device used in the film and television industries, as well as by photographers, to modify properties of light.
We sought to create memorable mark for the product that conveys the light modulating quality of the screen material used to make the scrims.
The mark conveys both the initial S in Screems and visually communicates the purpose and benefit of the product.