Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
Habitat for Humanity is an enormously respected charity. But the brand also comes with a lot of built-in perceptions. Before we started, we looked at work that had been done for other chapters around the country.So much of it seemed to employ the usual tugging-on-heartstrings with smiling people and hammers and a message about the joy of the sweat of your brow.In truth, what the organization really needed more than anything else was additional financial support.We wanted to speak to people in a more authentic way, breaking through traditional expectations of what it means to help Habitat, and convince them that we’re all in a position to make a difference — even those of us not particularly adept with tools.