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Cityscape Displays produces, installs, removes and recycles banners mainly in the city of Toronto and the surrounding area.
The visual identity suggests a row of banners in perspective and the strong diagonal line and negative space suggest a street. Banners displayed in the city are a good advertising tool using repetitive messages to communicate. We contained the repetitive banner forms within a simple and bold triangle. We added color to suggest the diversity of banner message and to convey a bright cityscape.
A bold, original, simple, appropriate and memorable visual identity is the result. The symbol is at once a row of banners and a cityscape, as the banners also allude to the tall buildings in a cityscape.