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The Circle Dinner is a very exclusive dinner event for the top donors to the Amon Carter Museum of American Art. I was given a brief that had the rough outlines of a colorful theme and sparse copy. The goal was to fill seats at the event and hint at a new, more colorful direction to the museums materials.
Taking color as the starting point, and trying to make something out of the ordinary and still in budget, I developed it into a swatchbook layout, with rsvp card folded and bound in as the last page to fit the A7 and to be removed and unfolded to fit the return envelope. There were additional pieces including a menu and escort cards, as well as party favors.
Response was overwhelmingly positive, they had to add additional seating (I think roughly 20% more) for the event. Response from attendees was highly favorable when asked about the invite.