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Create content to drive the Atlanta Fire Rescue Department's diversity initiative.
One particularly underserved recruitment group is the LGBTQ community. Pride 2018 presented a great opportunity to speak to them with a message of acceptance and solidarity. We created an AFRD Pride banner for the fire engine used during the department’s procession in the parade. Reminding the crowd that it doesn’t matter how you identify, all that matters is you step forward and answer the call.
Though we can't ask applicants about their sexual identity, the earliest reports indicated over 160 women and 80 latinos have fabulously applied. And the numbers are growing.