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This 7500-square-foot traveling exhibit combines a close look at Cuba’s unique natural history — including its many native species and diverse ecosystems — with the island’s culture, traditions, and contemporary Cuban voices.
The show was designed as a fully bilingual experience; the challenge was to present rich stories in both Spanish and English without visually overwhelming the visitor (and sometimes the exhibit) with text. The design solution created clear zones for the two languages, with each language inhabiting its own band of saturated color. Bold banners announce the different environments; dot-screened images bring texture and unify the two-color scheme. On label decks, titles hug the central spine, which doubles as a pictorial element, becoming water or horizon line depending on the content. Photos, maps and infographics cross the border, bringing the decks together visually and breaking up the geometry. Throughout, the use of flat color and bold shapes references Cuba’s silkscreen poster tradition.
A reproduction of a Cuban boulevard sets the stage and forms the central spine of the show. On one side, arcades lead into galleries spotlighting Cuba’s notable biodiversity: its protected coral reefs, coastal wetlands teeming with life, and caves which hold rich deposits of Cuba’s human and ecological past. On the other side of the street, galleries feature Cuban culture and tradition, including tobacco cultivation, the orisha religion, and vibrant artistic and musical communities.
A 7,500 sq ft exhibition that used about 240 graphics. The Exhibit was designed to travel nationally and internationally for 5 – 10 years and reaches an audience of up to 500,000 in it’s first venue.