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Bring the article, “2017: The Year of Patient-centric Creativity”to life with a bold and powerful visual story.
Create an infographic that puts on the shoes of the patient through a powerful graphic of individually designed shoes. The “How to create in a patient-centric world” infographic both walks and designs in the shoes of the patient. The 5 different ways to create;with empathy, authenticity, humanizing tech, putting a face on compliance and creating experiences lent itself to a variety of shoes to design in. This infographic tellsa powerful story and is a piece of shareable content that asked the viewer to walk amile in the patient’s shoes.
The sharing of the “Walk a mile in your patient’s shoes” infographic exceeded expectations by over 600%. (please have Stephanie look at this wording)