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To create a recruitment piece that appealed to creative students as well as their parents.
KCAI teaches students HOW to think, not WHAT to think. That said, the school is ensuring that these creative students graduate with the skills they need to get jobs and make careers of their skills.
Design Ranch designed a piece with a dual approach to arts education. One side of the book was all about making great art, with inspiration and photos of student work. The other side was dedicate to thinking—explaining programs, majors and containing more essential information for parents and students alike.