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From international networks and national corporations to boutique firms and sole proprietorships, many businesses provide public relations services. Some are well-known brands; most are not. The majority of the latter generally sell themselves using corporate-speak (“communications” “messaging”), long on syllables but short on description and passion. Lisa Sanders Public Relations needed differentiation from competitors. We opted to create interest and connection via a puzzle-like challenge, offering a bit of edge and sophistication. It’s a small package that packs a punch.
Simplicity and sophistication informed our approach. The deliberately limited palette mirrors the color of Lisa Sanders Public Relations brand identity and keeps the visual clean. Words – a crucial element of PR – are the core of these mailers, stylistically through typography and intellectually, for messaging. Jumbled copy, presented in a unique layered structure, creates a clever yet not overwhelming mess of messaging (an echo to the sometimes frenetic world of so-called PR spin) that eggs recipients on to solve the scramble. Once revealed, A TRICKY STORY WELL SPUN, smartly communicates the Lisa Sanders Public Relations offer, with a touch of fun.
The A TRICKY STORY WELL SPUN mailers bring a smile to the face of everyone who sees them – from the staff at the Staples frequently hired by Lisa Sanders Public Relations for copy projects to new business prospects and current clients. They’re a terrific door opener, a vehicle for starting conversations about prospective engagements and the Lisa Sanders Public Relations offer.