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Digitalisation has devalued the true power of paper, making people forget the fundamentals of influential communication. So, for ArjoWiggins Creative Papers we had to make people remember the power of paper.
Background With political chaos constantly compelling citizens to stand up against social injustices, protests are globally at an all-time high. Also, the clutter on social media has demeaned the impact of genuine communication, thereby making paper more significant than ever before.
InsightAll major protests manifest themselves with the help of paper.
IdeaA Facebook status printing movement that enables people to print their powerful protest messages on equally robust papers.
How It Works
1. Upload your protest slogan on Facebook as your status with #PrintMyProtest and the city you're attending the rally in.
2. Collect your customised protest board, made from fine ArjoWiggins paper from the Pop-Up Protest booth at the event venue.
3. Upload a status even if you're not attending the event, for other protestors to carry your messages.
4. Display the power of paper by challenging the ones in power.