Burger King has been flame grilling their burgers since 1954. As a brand, they are also famous for their sociability and sense of humor.For a 2016 limited Edition launch, Burger King adapted the original Angry Whopper (Burger King’s most popular limited edition Whopper variation) into the ultimate Angriest Whopper-fiery jalapenos included in a hot sauce-infused angry-red bun. To accompany the launch, Burger King created a media campaign around bringing fire back from a volcano to flame-grill the Angriest Whopper sandwiches.The packaging needed to celebrate the product and its limited edition proposition, as well as be fun and engaging for guests, putting a smile on their faces.

We made the graphic connection of the unique ingredient, the spicyJalapeño, and this special edition Whopper’s angry attitude. The shape of the jalapeño doubles up as angry, fiery, demonic eyes. The packaging communicates the hot spicy flavor and the fun idea of an Angry whopper.