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After the successful launch of the Tenute del Cerro brand, we anticipated our client need for a storyteller hero that could give a more impactful identity to the more everyday wine of their range, Manero.
Digging deep into the ancient Etruscan culture we found an intriguing legend able to perfectly fulfill both needs, spreading to the world the Italian wine pleasure.
We proactively relaunched the relationship with our client after a project based assignment by creating a strong commercial and communication opportunity.