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Create the identity for this major gastronomic charity event while raising awareness of the cause it was supporting: Alzheimer’s research.
Confusion was the event’s central idea. Through the souvenir book, photos and menu, a state of confusion became increasingly more pronounced over the course of the evening, reflecting the deteriorating memory of someone affected by Alzheimer’s.
The event raised $310,000 for Dr. Andréa LeBlanc’s research laboratory on Alzheimer’s.