
- Award
- Merit
- Design Firm
- The Bloc
- Client
- The Bloc
- Designer
- Kirill Shevyakov
- Category
- Music
- Country
- United States of America
- Award
- Merit
- Design Firm
- The Bloc
- Client
- The Bloc
- Designer
- Kirill Shevyakov
- Category
- Music
- Country
- United States of America
- Creative Director
- Brit Till
Approach
The poster was created using generative design. This process lets designers generate brand new graphic options, beyond what a human alone could create, to arrive at a completely unique and beautifully detailed visual. Inspired by Raven Kwok’s work, the poster was designed from a piece of software we developed to generate numerous random particles and paint the screen with hot colors.
Results
The final shapes resembled flames from a fire and brought an edgy, intense feeling to the poster to capture Magic Pill’s intended radical message. A silhouetted man rocks the stage and a pill-like microphone ties all of the elements together.
Contact Information
- Company Name
- The Bloc
- Phone
- 212.524.6200
- bmccann@thebloc.com
- Website
- Thebloc.com
- Address
- 32 Old Slip 15th Floor
New York, NY
10005
Assignment
Design a band poster for Magic Pill, The Bloc’s representation at Pharmapalooza, the annual music battle of healthcare agency bands. Together, members of Magic Pill crafted a set of impactful rock ’n’ roll, disco, and blues songs from the past to tell a contemporary story of today. The poster is meant to convey the political, edgy, rebellious, fun, and intense feelings we expected these songs to conjure on stage.