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Founded in 2004, OzHarvest is a non-denominational charity that rescues and redistributes excess food, which would otherwise be discarded, and feeds those in need. In 2013, OzHarvest rescued over 1,691 tonnes of food from landfill and redistributed 5.07million meals Australia wide. Per month, that’s over 440,000 meals, delivered with a fleet of 21 vans.
After participating in OzHarvest’s first CEO CookOff in 2012, Vince and the team instantly connected with Ronni and the OzHarvest spirit. The aim was to create a brand that aligns OzHarvest with its mantra of ‘nourishing our country’ and design annual reports and brand collateral that supports its growth and helps create new opportunities to expand its invaluable services.
OzHarvest’s remarkable story and achievements effectively serve as the communication strategy for developing key messaging to relevant parties, so presenting this in a clear way is vital. Across the logo, website and dedicated OzHarvest transport, data is presented as info-graphics, bold quotes highlight key information, text is shown as typographic motifs, and all communication incorporates OzHarvest’s signature bright yellow, which echoes the positive effects of the charity.
In an effort to keep the annual reports economical, we minimise print cost by designing the report using only black, and express the brand colours by using bright yellow paper.
Recent work includes a campaign for OzHarvest’s ‘Feeding the 5000’ event, as well as on-going annual reports and collateral, which embrace the charity’s infectious spirit and prove that functional can be fun.