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The assignment was to create a striking paper sample books for the French paper company, Arjowiggins. The goal was to demonstrate the amazing print qualities of 3 different papers while wooing the design audience with beautifully printed photographs.
The promotional piece for the Arjowiggins paper combines the stunning blues photography of Jimmy Williams with the exquisite design and calligraphy of designer Carol Fountain Nix.The careful photo selections by Carol specifically demonstrate the wonderful versatility of the Arjowiggins line of papers. The 12″x 18″ size feels perfect and opens up to a giant 18″x 24″ spread. At the double page size, the printed photos are just spectacular. Arjowiggins printed the sample book on 3 different stocks – coated, silk and un-coated – to showcase the versatility of each.
The client reports their audience loved the piece and they are looking forward to receiving the next printed sample book in the series.