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The Pepsi Year of the Rooster Limited Edition Can celebrated the excitement of the Chinese New Year, combined with the youthful spirit of Pepsi.
The can featured the traditional zodiac sign for 2017, a rooster, which was depicted with decorative elements, colors and patterns. This handcrafted illustration enhanced brand love and commemorated the tradition of Chinese New Year in a fresh and youthful style. Special edition outer packaging was also created to accompany the cans.
The unique execution and limited availability (only on e-commerce platforms) made it one of the most desired items for Chinese New Year festivities.