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Running Walker is a family of premium craft beers, brewed in the heart of Texas, by Braman Brewing Company. The Braman family has a long connection to brewing beer, and to the Running Walker dog, which is used to ward off predators in the Texas plains.
The Running Walker dog is not a common dog outside of rural areas, and is typically associated with farmers and ranchers who have an ongoing problem with predators in the area. Because these Running Walker dogs had served the Braman family for generations, we focused on representing the dog in a noble manner that was steeped in tradition.
An illustration of the Running Walker hound was commissioned, posing in its iconic empowered stance in the style of an antique engraving. The markings on the dog were based on an old photograph that was taken of the family dog of Joe Braman, a Running Walker. The illustration was paired with woodblock and script typography, similar to how a bold animal can be a man's best friend.