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Treehouse by BSPK, is a development of 17 townhouses (each with their own rooftop garden and individual frontage) located in Melbourne’s renowned and historic suburb of Parkville. Parkville is well located, with connections to the city, close to universities and Melbourne’s largest park and the zoo. However, the Treehaus development itself sits on the edge of the suburb, which is less established and seemingly undiscovered. We were tasked with creating a poster as part of the marketing campaign that addressed these challenges and launched the development to market.
The campaign took inspiration from Royal Park, which is just a stone’s throw away from the development. It’s where the famous Australian explorers Burke and Wills, began their exploration of the Australian interior. Posters were created that targeted pioneering professionals, who wouldn’t be put off by Treehaus’ location and would be able to see the potential of the development. The individuality of each townhouse frontage and rooftop plays to the creative individuality of the audience.
The poster positioned Treehaus as a place where creativity can roam free and where anything is possible. Proximity to the zoo inspired the playful use of animals, which breathes life into the idea that Treehaus is a place for those who see what others don’t, and who seek adventure where others won’t.