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Central Market is a high-end grocer with 9 stores throughout Texas. Periodically, all stores are transformed with a new campaign that educates customers on new offerings. These posters are for their famous Hatch Chile Festival.
The Central Market Hatch Chile Fest was created to inform customers that their Hatch Chile Fest was the best around. The 60” posters hung from the ceiling at all stores throughout Texas. The posters were designed to boast differentiating facts about CM Hatch chiles and stake claim as the greatest hatch chile fest of all time. The style mimics vintage boxing posters, but tweaked to be more energetic and flavorful. We wanted the headlines to be cocky, loud and rhythmic to borrow from the bravado so famously possessed by Muhammad Ali.