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Bubbies Hawaii branding and packaging redesign for national sales expansion and to communicate to the buying public what mochi ice cream is and its appetite appeal.
MOI (Mark Oliver, Inc.) focused on creating appealing visual images of the 20+ SKUs: various exotic fruits and ingredients made enticing flavor cues. We made a new wordmark that was easily read yet referenced the old. The team used classic type faces, an easy-to-understand explanation of what a mochi was, and added plenty of white space to focus attention on the hero shot, completing the identity lockup for Bubbies.
The new design re-positioned Bubbies mochi ice cream as visually appealing and a decidedly upscale dessert and treat. Sales are strong and the branding and packaging is opening doors across the US and in Mexico.