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To design an identity for one of Fort Worth’s oldest and respected dental practices.
This project literally hit home for me. Dr. Chappell Riise is my father and I have grown up in and around his dental practice all of my life. When he brought in his new business partner, Dr. Brooks Stevens, they decided it was time for a fresh new look for their practice.
A Fort Worth native, my father has always held pride in creating what he calls “A Great Texan Smile”. This quote is at the heart of what their practice is all about and I used it as the basis for developing their new brand. My goal was to create a logo that combined Texan & dental care symbolism in a fun, approachable way.
My father & Dr. Stevens absolutely love their new branding. Their patients have expressed overwhelming approval of the new design and their practice is growing faster than ever before.