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Develop an identity for SnowFox, a Lincoln, Nebraska-based snow removal company.
As a new company in the market, we realized the importance of developing a mark that could stand out from typical category logos. We were inspired by the marks of superheroes, as snow removal can truly be a service that “comes to the rescue” in a time of need — especially after a major snowstorm. The result was a simplistic icon with a bit of attitude, paired with a bold, heroic typeface.