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As a market leader, Keppel Corporation (Keppel Corp) sought to inject new life into its corporate newsletter -- a key contact point between the organisation and its stakeholders.
Coal refreshed the way Keppel Corp's brand was communicated through the newsletter, creating a contemporary communication touchpoint that reflected the vibrancy of Keppel Corp at forefront of the industry.
The revamped newsletter and newsletter brand have been well received by Keppel Corp's stakeholders, and the publication now effectively communicates the stance of Keppel Corp as an organisation, as well as its vision.