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Urban Life is a faith-based community which lives for the wellbeing of their community by running social enterprises and other social programs. Urban Life is situated in a part of Melbourne, Australia which is undergoing some rapid urban renewal and it was felt that the look and feel of their brand needed to be updated to reflect this.
A clean, minimalist design was developed incorporating a ‘U’ and a macron (overscore) which subtly references Urban Life’s faith-based approach to instigating social change. Some of the collateral also makes reference to Urban Life’s location adjacent to an icon street art precinct.