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Create an ad campaign to kick off Paul Mitchell's new tagline (Live Beautifully) and honor our 35-year anniversary.
The Paul Mitchell Live Beautifully campaign celebrates 35 years of corporate philanthropy and eco-minded values. By integrating beauty and the environment, the series of print ads highlights how Paul Mitchell is dedicated to making the world more beautiful, through water conservation, tree plantings and animal protection.
Paul Mitchell was the first professional hair care company to take a public stand against animal testing, and the company’s charitable contributions continue to set the industry standard. The Live Beautifully campaign brings these core values to life by showcasing the intersection of beauty and nature.
Featuring a striking portrait that melds a model image with ocean waves, the first ad in the series speaks to Paul Mitchell’s efforts to protect clean water through its longstanding partnership with Waterkeeper Alliance.