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To create an experimental poster using plastic typography as the primary visual element. The focus is on creating a work that embraces experimental practice and visually represents the energy of the chosen aphorism.
This poster exploits loopholes in the isometric grid to create seemingly impossible shapes, such as the Penrose triangle, to present geometry that seems to bend while only using straight lines, and to blur the lines of the isometric grid. In doing so, the typography directly plays with the audience's perception, their sense of reality and possibility. Further, the typography and landscape of colour provide a narrative of visual disconcertion that ‘unfolds’ as one progresses through the poster.
The poster is used to as the primary canvas to examine Elliots Earls proposed five defining elements of 1990's Experimental Graphic Design and their relevance in 2018.