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OREO has always been a brand that’s encouraged play. It has a novel sandwich form, an engaging ritual (twist, lick, dunk), and it’s a symbol of all things simple. From a cookie you play with, to a playful brand. The world’s favorite cookie wanted to invite people to play with OREO in a whole new way.
These ran in the U.S. a total of 3 times. They were presented as a series of guerrilla postings in storefronts and windows in high-traffic pedestrian areas. The posters measured 3.5x5 feet. Their scale in the shop windows dramatically changed the visual effect of the street.
Since this aired for one day on a busy street so we currently don't have any results. They are designed for a broad audience, the spot was intended to speak to the playful side in all of us.