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Alianza Tsachila is a political party in Ecuador. They needed a redesign of their logotype and all their visual identity. We developed a strong logotype based in a symbol and a simple visual identity.
The name of this political party, borns in an indigenous tribe that lives in Santo Domingo - Ecuador. This community has more than 100 years of existence and is highly recognized and valued in the city and all over the country.
Based in this rich element, we designed a symbol that reflects the face of a warrior Tsachila indigenous. We also focused in make a strong relation between the verbal identification (name) and the visual identification (the symbol). Creating a clever visual identity and very recognizable compared with other local and national political parties.
An strong identification for a political party in Ecuador and latinamerica.